discussion / Funding and Finance  / 10 February 2025

Unlocking Hundreds of Billions Annually for Nature—at No Cost

Hello Funding and Finance Group,

As this community recognizes, sustainable funding remains one of the biggest challenges in nature conservation. The recent U.S. withdrawal from the Paris Agreement further highlights how vulnerable environmental funding is to political and economic shifts.

I’m Damian Estrada, founder of Mandatum, a startup pioneering a new approach to philanthropic giving. By leveraging behavioral science and technology, Mandatum empowers everyday people to contribute to climate action at no cost, unlocking hundreds of billions of dollars annually for nature conservation. Our early success—including a nomination for the 2025 Earthshot Prize—validates this approach.

If scaled successfully, Mandatum could play a transformative role in closing the nature funding gap and providing a reliable, long-term source of conservation funding.

With the Earthshot Prize finalists announced in September, we are focused on amplifying our impact over the next eight months.

I’m reaching out to this group because of its deep expertise in funding and finance. What strategies, partnerships, or funding mechanisms could we explore to accelerate Mandatum’s growth and maximize its impact?

I’d love to hear your insights and explore ways to collaborate with this incredible community.

Thanks in advance for your time and ideas!

Best,

Damian




Alex Rood
@alexrood  | she/her
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World Wide Fund for Nature/ World Wildlife Fund (WWF)
I'm the WILDLABS Communications and Community Management Associate Specialist at WWF-US
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So great to have you here! I'm sure the Funding and Finance group leaders @HRees @Aurel and @Frank_van_der_Most  would love to collaborate and share ideas :) 

Hi Damian, 

Thanks! Not too be too much of a jerk but I see lots of words like "leverage", "empower", "unlocking", "amplifying" and no details. Your message states: "a startup pioneering a new approach to philanthropic giving. By leveraging behavioral science and technology, Mandatum empowers everyday people to contribute to climate action at no cost". 

What specifically are you doing and what are you looking for here? 

From your website (I think?) Mandatum is an e-commerce plugin that would take a % of a transacation to I presume your organization, which would then distribute that to conservation initiatives that are signed up as part of your group?

In that case, could you provide details on:
- legal formation/entity type. Are you a registered charity or a for-profit company?
- If you are a for-profit organization what % of fees are retained within Mandatum?
- How many e-commerce clients do you currently have? What conservation iniaitives do you currently support?

- With respect, how is this new or different from existing charities or initiatives like "1% for the Planet" or "B-Corp"?